About Soueast Motors
South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, a subsidiary of Chery. It conducts production and sale of passenger vehicle under the Soueast marque. It used to manufacture Mitsubishi brand passenger cars for sale in mainland China, a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%), before Mitsubishi's exit in 2021 and acquisition by Chery in 2024. The name "Soueast" merges "South" and "East" (from China's southeast Fujian Province), symbolizing its history and culture.
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