Aurica Motors

About Aurica Motors

Aurica Motors, LLC was a start-up based out of Santa Clara, California that develops a proprietary electronic power train called the Aurica Recurve for electric cars. The company has stated its intention to partner with other investors to manufacture electric cars that utilize its electronic power train system. Aurica Motors is an offshoot of Aurica Labs, a research and development company started and funded by physicist Greg Bender. On March 10, 2010, Aurica Motors was thrust into the public spotlight with the announcement of its intentions to save the New United Motor Manufacturing, Inc. (NUMMI) automotive plant in Fremont, California from completely shutting down. The NUMMI plant, a joint venture between Toyota and General Motors, opened in 1984 as an experiment to determine if unionized Americans could adapt Japanese production management practices.